Butterball Brings Value to the Table This Thanksgiving

November 2, 2009

Turkey Talk-Line Has More Ways Than Ever to Help Families Celebrate in 2009

GARNER, N.C., Nov. 2 /PRNewswire/ -- No need to carve anything out of your Thanksgiving meal this year! Americans can still enjoy one of the most treasured meals of the year despite the slowing economy. Trust the experts at the Butterball® Turkey Talk-Line® to help bring value to the table with tips on how families can continue to celebrate Thanksgiving traditions for less. Valuable information will be available in more ways than ever before, including on mobile phones, online and by calling 1-800-BUTTERBALL.

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"We've been helping families celebrate memorable Thanksgivings for nearly 30 years, and this year we've come up with new ways that families can celebrate for less," said Mary Clingman, director of the Butterball Turkey Talk-Line. "Whether it's through Facebook, Twitter, Butterball.com or 1-800-BUTTERBALL, we're ready to give Americans tips they need to enjoy a delicious Thanksgiving meal, even when money is tight."

The experts at the Butterball Turkey Talk-Line will be standing by at 1-800 BUTTERBALL, starting November 2, 2009, to help cooks who want a memorable holiday meal without breaking their budget. Some valuable tips to consider include:

    --  Click and Clip to Save:  Coupon usage is on the rise(1) and starting in
        November, families can visit Butterball.com for $2.00 off a fresh or
        frozen Butterball turkey while supplies last. Butterball will also offer
        promotions online and in-store with several essential holiday brands,
        including Stove Top stuffing, Heinz Home Style Gravy, Woodbridge wine
        and Bruce's Yams. By doing simple research online or browsing the
        newspaper before shopping, holiday cooks can realize great savings.
    --  Turn One Meal into Many:  One of the best things about Thanksgiving is
        leftovers, so make the most of your turkey this year. A 12 pound turkey
        can generously feed a family of eight with plenty of leftovers. Visit
        Butterball.com to find recipe suggestions for leftovers, including Four
        Cheese Turkey Mac & Cheese.
    --  Cook from the Pantry:  With 68 percent of Americans cutting spending on
        nonessential grocery items(2), selecting recipes based on the
        ingredients already in your pantry, spice rack or refrigerator is a
        smart way to save. Clingman suggests looking for recipes that have fewer
        than seven ingredients and that don't call for fancy spices or specialty
        items as a way to curb costs. Her new favorite for 2009 is Roast Turkey
        with Maple Mustard Glaze available at Butterball.com.
    --  Pick Vegetables Wisely:  Frozen and canned vegetables can often be more
        affordable than the fresh varieties, and still offer the same
        nutritional value. If you do need to purchase fresh produce, select
        vegetables that are in season, which are often less expensive. Clingman
        recommends seeking out recipes that call for vegetables such as squash
        and sweet potatoes, since they are in-season and are usually reasonably
        priced.
    --  Go Potluck This Year:  Celebrate with a big group and encourage guests
        to bring their favorite side dishes, drinks or desserts to cut down on
        costs. You won't be alone, as 1 in 3 entertainers said they often have a
        potluck meal(3).

    --  Shop Smart:  Buy non-perishable items months in advance when they are on
        sale. Try freezing leftover hamburger and hot dog buns during the summer
        and use them for the stuffing come November. To prepare for next year's
        get-together, purchase Thanksgiving-themed tableware and decorations
        immediately following the holiday when these items are on sale.

(1) John Waggoner, "Consumers are Spending, but on Used Goods, Debt Payments," USA Today, May 18, 2009 (http://www.usatoday.com/money/economy/2009-05-18-consumers-spending-recession_N.htm).

(2) IRI. 2008. Competing in a transforming economy. Webinar, Dec. 12. Information Resources Inc. Chicago, ILL. www.infores.com.

(3) GfK. 2009. RRUS 2009 Teleconference survey, January. GfK Custom Research North America, New York, N.Y. www.gfkamerica.com.

Not only are families stretched for cash, but time is also a valuable commodity, which is why Butterball is making expert advice more accessible than ever before. From "turkey texts" to Twitter, the Butterball Turkey Talk-Line experts will provide new money-saving ideas along with time-honored turkey prep advice when and where cooks need it most, including:

    --  New Ways to Connect:  New this year, connect with other Thanksgiving
        cooks on the Butterball Facebook page at www.Facebook.com/Butterball, or
        follow Butterball at www.Twitter.com/Butterball to get real-time advice.
    --  Turkey Texts:  Text the word "TURKEY" to 36888 from your mobile phone to
        receive information at your fingertips on topics such as how much turkey
        to buy, thawing reminders, and cooking temperatures from October 15 -
        November 30, 2009.

    --  Butterball.com:  Visit Butterball.com for expert turkey advice, great
        offers and promotions, how-to videos, new recipes, leftover ideas and
        cooking calculators. In addition, five popular lifestyle bloggers,
        including Susan Wagner of www.FridayPlaydate.com and Chris Jordan of
        www.NotesfromtheTrenches.com, will be posting their own ideas and
        personal anecdotes on the new Butterball.com blog throughout November,
        including special tips for first-time Thanksgiving cooks.

About the Butterball Turkey Talk-Line

One of the first national, toll-free consumer help lines, the original Turkey Talk-Line staff of six home economists fielded questions from 11,000 turkey-troubled Americans during its first season in November 1981. On Thanksgiving Day, the small group took hundreds of calls - with only a rolodex of notes and their own knowledge to help them answer the nation's questions. Today, professionally-trained turkey experts assist more than 100,000 callers each year in the United States and Canada during the holiday season. With 50+ staff members, the Turkey Talk-Line has the resources to answer questions from either English- or Spanish-speaking callers, as well as respond to questions via e-mail.

About Butterball, LLC

Butterball, LLC offers consumers opportunities to celebrate traditional holidays and every day meal occasions with the Butterball branded line of products. As the most recognized name in turkey, the brand represents over 50 years of cherished memories with consumers worldwide. The retail, deli and foodservice products are distributed throughout the United States and in over 20 countries. The tradition of providing quality great tasting products that make meals something to celebrate every day has made the brand America's Favorite.

Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the United States. The company's three pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company.

As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards in its six plants, located in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by the Occupational Safety and Health Administration's Voluntary Production Program, (VPP.)

For more information about Butterball, LLC, visit www.butterballcorp.com. For more information on Butterball products, visit www.butterball.com. You can also call 1-800 BUTTERBALL for answers to your most puzzling questions about turkey preparation.

    Contact:
    Bridget O'Malley
    Edelman
    312-BB-MEDIA
    (312-226-3342)
    Bridget.Omalley@Edelman.com

SOURCE Butterball, LLC