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STYLE 360 Celebrates It's 15th Year Anniversary At September NYFW

This article is more than 4 years old.

(Photo by Thomas Concordia/Getty Images for Style360)

Today's fashion shows tend to be trans-seasonal, with the viewer expecting to wear the garment in a matter of days. Quality and longevity therefore have to be built in and wearable fashion cannot be as trend led as its fashion week counterpart. Modern fashion is primarily about detail, the fit and the cloth.  It can be tribal, sustainable and exclusive. Today's consumer is nothing if not a decreeing one.

Prominent buyers and editors draw on many different sources for their research but always seem to ground it in real clothing and function. I often explain to my viewers that no matter how mundane or avant-garde a designer may appear to be, at the very core of the design there must be an authenticity of purpose, together with an awareness of the modern world.

To be a successful fashion stage producer of shows, it is vital to have a familiarity with pop-culture history and modern day requirements. Fashion is not about extreme silhouettes and superfluous detail as the shows present during fashion week but rather the contemporary consumer exercises a more discerning eye for attention to detail. 

Another key aspect of fashion stage production is drawing upon viable resources and implementing them to the highest degree.  A production house is the key element in observing how to capitalize on a brands rich heritage and overall DNA while reinventing in a modern way to showcase the brand each season. 

Within the parameters that define fashion week, there is so much scope for reinventing and reinterpreting the shows as well as having the ability and deconstruct what is and play with the elements that makes it all so exciting and news worthy. 

Style 360

On the theme of a successful fashion stage production company, I recently reviewed STYLE 360 and their artistically inspired brands that meet a particular market and for that, retailers, magazines, blogs and influencers understand their important touch-points, which are their full, throttle engine of success!

This fashion season, STYLE 360 is celebrating its 15th year anniversary at September NYFW featuring returning designers such as Serena Williams, Rosario Dawson and Jessie James Decker among others. This milestone makes STYLE360 the longest running multi-day fashion stage producing shows for celebrity designers. Since its inception in September 2004, STYLE360 has been established as a preferred fashion week platform for celebrities and emerging designers to showcase their collections, collaborations and brands at New York Fashion Week offering an integrated turnkey platform to show alongside the major fashion players.

To mark 15 years, STYLE360 has partnered with new title sponsor, Klarna , thus enabling it to expand the reach of their presentations by live streaming the shows and running a contest for fashion fans to get in and up close during NYFW.  This year the show will be STYLE360 presented by Klarna.

In keeping with the retail landscape- this year will mark the first time clients will have the SEE NOW SHOP NOW activation after each show.

Style 360

Founder, David Manning launched STYLE360 in 2004, as a stage for some of today’s leading fashion brands & designers such as  Alice & Olivia, Rodarte, Rebecca Minkoff, Patricia Fields, Mara Hoffman, Timo Weiland and Zaldy. David has built a platform that has been a launching pad for celebrity collections such as Avril Lavigne, Ashley Graham, Daisy Fuentes, Eva Longoria, the Kardashians (BEBE Kardashians), Serena Williams, Jessie James Decker, Rosario Dawson, Sofia Resing, Kristin Cavallari, and Heidi Klum (Jordache by Heidi Klum).

Fashion industry elite supermodels have graced STYLE360’s stages and venues including Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless front row celebrities including the Kardashians, Anna Wintour, Brooke Burke, Gigi Hadid, Ciara, Cardi B, DRAKE, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more.

Style 360

"STYLE360 is one of the partners that believed in Studio189 in the early days of the brand. They helped support us and give us a platform when others did not. We often times have non-traditional out of the box ideas for how we want to show our collection and promote our mission. STYLE360 has always taken a leap of faith with us, trusted us, encouraged our creativity, and helped us to produce our vision from back of house to front of house. There are so many incredible professionals within the team at STYLE360that have always enabled us to have a wonderful show. Congratulations STYLE360 on 15 years of producing fashion shows and events and celebrating and promoting American fashion design”  says fashion designer  Rosario Dawson.

(Photo by Thomas Concordia/Getty Images for Style360)

Jessie James Decker- “I’m so excited to work with STYLE360 to bring my KITTENISH line to NYFW for the second year. They are great collaborators that make the KITTENISH production so fun and seamless!”

(Photo by Thomas Concordia/Getty Images for Style360)

Kristin Cavallari- “STYLE360 always helped me produce my vision from back of house to front of house. It's always a seamless production done by professionals that creates the best exposure for my brands.”

"Working with STYLE360 & David Manning to show my collection was amazing. They made a dream of mine come true, by producing a great and successful runway show for the Eva Longoria Collection at NYFW!”  - Eva Longoria

STYLE 360