Published on
15:22 GMT
Aisle hopping: Why major food and beverage brands are entering new parts of the grocery store
Even as sales for the century-old Café Bustelo were heating up, J.M. Smucker executives worried the fast-growing brand was in danger of falling behind a major shift in drinking habits. The CPG giant watched as more coffee consumers turned to on-the-go …
Source:
Food Dive
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Pending
