Published on
Apr 28, 2025
Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World
At retailers across the US, it’s a battle of the sunscreens. In one corner is Naked Sundays, whose lavender-tinted tubes arrived in 700 Ulta Beauty last month (and whose SPF50 “glow mist” and “priming lotion” have already sold out). Founded in 2021 by the …
Source:
The Business of Fashion
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